Service Sheet: Branding
Branding is the most important off-the-balance-sheet asset of any company. Your brand is much more than your logo, name, or slogan —it’s the entire experience your prospects, customers, and employees have with your company, what they perceive about you, and how you make them feel. Branding is a process, not a race, and not a lone event. A well managed brand is always making adjustments.